We collaborated with ICBN Campus, a reputed higher education institute in Sri Lanka, to design a strategic social media campaign promoting their psychology programs — including the Diploma in Psychology, Counselling & Psychotherapy, Foundation Diploma, and Higher National Diploma. The campaign aimed to attract aspiring psychology professionals by highlighting key program features such as government recognition, 100% online learning, international pathways, and Sinhala & English study options.
Our creative approach focused on combining vibrant visuals, symbolic brain imagery, and modern educational aesthetics to evoke curiosity and convey intellectual growth. Each post was designed to maintain visual consistency while emphasizing different aspects like program duration, expert faculty, early-bird offers, and student benefits. Through this cohesive design strategy, we helped ICBN Campus effectively communicate their academic credibility, expand digital engagement, and inspire potential students to take the next step toward a career in psychology.
