We had the pleasure of designing and developing the Travel with Cubs website — a vibrant, heartwarming, and family-focused travel platform created by a Sri Lankan family based in the UK. Passionate about exploring the world with their children, the family envisioned a digital space where they could share their journeys and encourage other families to create lasting memories together. The website acts as both a travel diary and a guidebook, offering real-life insights, destination tips, and travel hacks tailored specifically for parents traveling with kids.
Our primary objective was to craft a website that not only reflects their love for adventure but also builds a supportive community around the concept of family travel. We focused on creating a welcoming and intuitive user experience that mirrors their personal brand — cheerful, genuine, and informative. The content had to strike a balance between storytelling and usefulness, appealing to fellow parents seeking inspiration, reassurance, or practical travel tips.
In the discovery phase, we worked closely with the family to understand their goals, audience, and content style. This led us to design a layout that highlights their stories through blog articles, visual journeys, and categorized destination pages. We also made sure the site was easy to update, allowing the family to consistently publish new posts, photo albums, and itineraries as their travels continue.
From a design perspective, we chose a soft and playful color palette paired with hand-drawn icons, warm imagery, and rounded elements to evoke a sense of comfort and joy. Each section was thoughtfully placed to keep visitors engaged — from trip categories and parenting advice to gear recommendations and travel resources. The responsive design ensures that the site performs beautifully across all devices, as many of their readers browse on mobile while on the go.
The end result is a delightful, storytelling-driven website that captures the heart of Travel with Cubs — inspiring families across the globe to embrace travel, curiosity, and connection. More than just a blog, it’s a growing hub for shared experiences and a trusted companion for parents looking to explore the world with their little ones.
